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Thomas Paulson

Thomas Paulson

Thomas has been Head of Market Insights for Advan Research  since January 2025. Previously, he served as Director of Research and Business Development at Placer.ai, where he was instrumental in providing actionable insights derived from location analytics and the path for expansion into new verticals. His extensive background also includes two decades as a Wall Street analyst and portfolio manager in asset management at AllianceBernstein, Cornerstone, and others.
Tesla – Now we know why there may be no air pocket

Tesla – Now we know why there may be no air pocket

In last week’s note on Tesla’s better-than-expected deliveries, we shared that observed activity at Fremont and Austin showed no slowdown, despite an expected air pocket in demand following the expiration of the $7500 tax credit in September. We described that as “unexpected and curious.” Well, now we have an answer; yesterday, Tesla announced lower-priced models for the Model-Y ($39,900) and -3 ($36,990), which are about 12% lower than the prior entry-level trims (not including the $7500 tax credit), and $5K less than the next level up in trim.
One minute
Retail Sales – September per Census should be good (when it’s eventually reported)

Retail Sales – September per Census should be good (when it’s eventually reported)

The Census Bureau was to release its report of September retail sales on October 16th. That is on pause now given the shutdown; as a result, folks will have to look at alternative data to understand how the US consumer is doing – a popular concern these days given the weakish new hiring and net job growth. With that, we are pleased to report that we believe retail spending (as defined by the Census’ report ) during September accelerated from August’s healthy pace, with the incremental driver being stronger spending by affluent households and continued improvement in housing-related demand.
6 minutes
Tesla – Much stronger demand in the US and no signs of an air-pocket

Tesla – Much stronger demand in the US and no signs of an air-pocket

As previewed , Tesla’s Q3 global deliveries (+2%) were far ahead of expectations and Q2’s rate (-13%). Reported deliveries of 497K where 12% above the sell-side consensus of 443K. Given 3rd party reports of sales being down in Europe (-20% ish) and China (-HSD ish), the US was up strongly as Advan’s manufacturing and showroom data suggested. September domestic sales are estimated to be +6% per Morgan Stanley’s analyst. As shown, visits remained robust into the end of the month and the expiration of the $7500 tax credit.
One minute
Nike’s swoosh headed in the right direction

Nike’s swoosh headed in the right direction

Turnarounds are messy and non-linear, and that’s clear in Nike’s store foot traffic, as shown. A lot of the traffic decline is centered on weaker consumer spending by the non-affluent, which especially hits Nike’s classic styles (Air Force 1, Air Jordan 1, and Dunk), and Nike’s ongoing challenges in athleisure sportswear, in what is a weaker category overall vs. its post-pandemic upsurge. However, in the foot traffic pattern we see a firming up occurring given the moderating volatility and the favorable direction of the “swoosh.
4 minutes
Costco – Extended store hours added 1 pt to sales

Costco – Extended store hours added 1 pt to sales

Given our recent analysis on how extended store hours were driving additional visits to **Sam’s **and Costco, we were interested in what Costco had to say about it on yesterday’s earnings call. CEO Ron Vachris said, “We estimate these incremental hours have added about 1% to weekly U.S. sales since implementation. This has been very well received by our members.” CFO Gary Millerchip shared, “Excluding the membership fee increase and FX, membership income grew 7% year-over-year.
3 minutes
Apple – iPhone Air drives a 7 pt improvement in foot traffic

Apple – iPhone Air drives a 7 pt improvement in foot traffic

Yesterday we took time to visit our nearby Apple store to check on the new iPhone Air (yes, it’s a very nice device) and was surprised by the high bustle of activity at the store despite it being 2:00 on a Wednesday afternoon. We were also struck by the number of folks saying to the salesperson, “We’re here to get new phones.” There were also numerous visitors trying on Apple Watches.
One minute
Visual Retail – Seeing consumer spending – Amazon, Walmart, and Target

Visual Retail – Seeing consumer spending – Amazon, Walmart, and Target

Advan has launched its SpendView™ geographic visualization product. This shows historical brand and location level, as well as consumer spending from a zip code / DMA / regional level (within where the spender lives). This is based on our panel of over 120M debit and credit cards. We then aggregate that spending by retailer brand and on- vs. off-line in terms of the utilized channel of a given brand. The charts below contrast Walmart and Amazon, August 2025 vs.
3 minutes
The Wizard of Oz at the Sphere – A breakout hit

The Wizard of Oz at the Sphere – A breakout hit

In our last story about the blowout opening of the Wizard of Oz at Sphere in Las Vegas, we promised to come back to the story with next week’s results and Wow! did it perform strongly. Based upon observed visits and a $200 average ticket cost, we estimate that attendance for the Thursday – Sunday period (10 showings) increased by 60% to 72K tickets and $15M in box office. In movies, the WoW decay in box office is typically 50%.
One minute
Tesla – Better consumer demand than feared

Tesla – Better consumer demand than feared

Contrary to our expectation, observed activity at Tesla’s showrooms has not dramatically slowed on a YoY basis as the calendar pushes closer to the expiration of the EV tax credit, something that Tesla is highlighting at its showrooms and website (second panel below). Moreover, it’s a deadline that every active EV buying prospect has to be aware of. Activity has moved lower on an absolute basis as is shown in the blue shade below.
2 minutes