Walmart Preview – Becoming a better read on the US consumer
Next week kicks off retail earnings, including home improvement (our preview here ), Target (here ), off-price, and the behemoth – Walmart. Prior to the pandemic, generalists used to view Walmart as an important read on the consumer; however, Walmart generally was a misread, as it skewed rural and to the less-affluent. As followers and readers know , Walmart’s “contemporization” won them significant market share in the suburbs and near-burbs, and with the more-affluent.
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