Epic Universe Discovers “it’s a small[er] world after all”
Universal’s Epic Universe opened in Orlando on Memorial Day Weekend to great fanfare by the press. Since then, the trade press has been less favorable, and so, we looked at Advan’s visitor and spend data to see how Epic is impacting sister Universal Orlando and the other destination theme parks in Orlando. What we see broadly is softness, despite the new park. While our data is preliminary because of the way we are cutting it (Thursday – Monday), the conclusion is supported by our measure of traffic to the Orlando airport (MCO), which shows a slightly better trend in May than the prior months, but nothing that would suggest that a new $8B theme park just opened in the market.
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