Use data-driven demand signals, not gut instinct, to fill your vacant space. Introduction to Void Analysis Void analysis has always been a core leasing tool in retail CRE. When space goes dark, the job is to identify what the trade area can support and match that to a tenant that strengthens the mix. What’s changed is how quickly markets move and how much better the data has gotten. The old way still “works” sometimes, but it often leads to the same outcome: a long prospect list, slow traction, and a deal that fills space without improving performance.

From foot traffic to macro trends, how innovative brands are turning location data into results. Introduction to Location Intelligence Why Location Intelligence Matters Today Most decisions look clean in a spreadsheet until you ask one uncomfortable question: where is this actually happening? Because in the real world, trends don’t move evenly. Demand rises in pockets. Risk clusters in specific corridors. Operational issues flare up in certain regions and then spread. If you only track totals and averages, you often miss the early signal and you react late.

The wireless / cable industry’s competitive fervor is intensifying, for which the i-Phone 17’s high consumer appeal has been an agent; Apple is a large beneficiary of that fervor. The intensity has risen because: (1) increasing overall wireline-to-wireless convergence (lots of new fiber being laid down and traditional cable’s contraction is worsening), and (2) Verizon has a new CEO (or sheriff) that’s gunning for market share of net-adds. Observed visitation (Advan) market share trends have aligned with T-Mobile’s trends in postpaid phone net adds.

Coach (Tapestry) and Ralph Lauren had a very successful holiday quarter in both sales and profit growth. Their ongoing success stems from elevating their brand and using the proceeds to increase top-of-the-funnel marketing and presence in key influential (cer) cities such as Miami, Los Angeles, and New York. It’s a playbook that European luxury brands are also employing. As such, for the right trade areas, demand for real estate is hot and will remain so.

To support transparency and ease of integration, we provide detailed data dictionaries for our core datasets. Each document outlines field definitions and methodology. Please use the links below to access the full PDF documentation for each product: SpendView+ Data Dictionary Patterns+ Data Dictionary Neighborhood Patterns+ Data Dictionary Each data dictionary can be downloaded and reviewed independently for technical and analytical reference.

Understanding how mobility, foot traffic, and geospatial data reveal economic trends and business performance Introduction to Location Analytics Why Location Analytics Matters Today Location is more than just an address on a map. It can tell us how people move, where they shop, and how communities change. This type of information, known as location data, has become one of the best ways to understand what is happening in the world around us.

When the federal shutdown began on October 1st, most of the conversation focused on staffing shortages, flight reductions, and long lines. But looking at schedules and headlines doesn’t tell you how people actually moved through airports. So we turned to Advan’s foot traffic data. And because TSA publishes daily passenger screenings, we paired the two together to understand the shutdown from both ground truth and foot-traffic behavior. The story that emerges is surprisingly clear and not always what you’d expect.

O’Reilly once again outperformed the competition and grew meaningful market share, especially in commercial (the DIFM business). Overall comp-sales increased +5.6% in an industry that grew around +1.0% (CB MRTS ) and ahead of NAPA (+2.2%). O’Reilly’s 2- and 3-year comp CAGRs, and new store productivity all strengthened. Commercial comp-sales were around +10.3%, whereas DIY lagged at +1.2%. The more sluggish DIY figure likely reflects the economic and societal pressures facing the non-affluent .

In today’s rapidly evolving urban landscape, civic leaders face growing pressure to make smarter decisions backed by real-world data. Whether you’re planning infrastructure, attracting new businesses, or improving public services, understanding how people move and spend across your city is key. Advan empowers municipalities with powerful foot traffic and SpendView data - giving local governments the visibility they need to plan, prioritize, and prove impact. Why It Matters Precision Beyond Surveys: Advan geofences over 150MM million points of interest and observes mobility patterns across a panel that represents roughly 15% of U.

Notable Hit 1: On Tuesday June 10, 2025 Dave & Buster’s Entertainment, Inc. (PLAY) posted revenues of $567.7M missing the analysts estimates by 0.98% and in the same direction of Advan’s implied sales. Advan’s data showed 1% decrease YoY in overall foot traffic across all Dave & Buster’s locations in Q1 2025; the company’s revenue decreased 3% YoY. Advan’s foot traffic data has a correlation of 0.96 on a YoY basis with PLAY’s top-line revenue over the last 21 quarters.