Consumer’s Preferencing Quality Private Label Continues To Pressure National Brands
General Mills’ very soft quarterly results, once again, reinforced our viewpoint that category growth for the year, as was the case last year, will be driven by private label and the retailers that excel at it. And so, in addition to scanner data, we recommend watching the foot traffic at Trader Joe’s and Aldi. As the chart shows, traffic for the conventional grocery industry (NAICS-4415) remains in the dumps. By contrast, traffic for TJ’s and Aldi remains robust and very stable.
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