Amazon’s retail revenue accelerates; margins punch higher
Growth in all of Amazon’s reported revenue lines accelerated for Q2, save AWS, which held at +17% growth (its 2-year rate improved by +230 bps QoQ). Focusing on just US eCommerce, paid units increased around +12% with sales a couple points less due to lowered prices on general merchandise and a shift in the sales mix to consumables, which generally have a lower average price as well as a lower merchandise margin rate.
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