Burger Trends in California – More of the same
In light of our travels around California during the 4th of July week, the current events in California, and our recent insights on convenience stores and weight loss drugs hurting visits to limited-service restaurants (LSR), we turned the “Advan spotlight” on burger-QSR in California. As shown in the following chart, the category’s trend remains soft for June and Q2. The downshift for Burger King and McDonald’s in the 2H of June largely reflects difficult comparisons to last summer when they re-launched the $5 Value Meal.
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