Starbucks’ Results – Further progress in reclaiming its role as the third place
On the surface of Starbucks’ quarterly results, little improvement is visible for the US segment; US comp-transactions were again down -4% and profits fell -36%. However, as we highlighted in our last review of Starbucks’ results, it is succeeding in reclaiming the third place in people’s lives. We draw that conclusion as the dwell time and visit frequency improved once again, and especially for those visits exceeding 30 minutes – as shown in the table below.
3 minutes