Amazon’s Q4: If you build it, will they come? Maybe if you deliver it
Amazon’s in-line results were marked by management signaling that the company was entering another large multi-faceted investment cycle and that the P&L efficiencies that the retail business has enjoyed over the past two years has come to a close. Amazon’s grocery business gained meaningful market share in 2025. Share gains will continue in 2026 and Amazon expects to open 100 new Whole Foods locations in the coming years. This added competitive intensity will further pressure conventional grocers and survival will be dependent on the incumbents delivering exceptional store locations, standards, and service levels, and differentiated on-target merchandise assortments.
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