Apple’s Big Bite Out Of The US Wireless Industry: CQ4’s blow-out results expected to continue for 2026
Apple won the Holiday in consumer electronics due to compelling new products (largely the iPhone) and a highly competitive US wireless industry. The industry’s strong offers on handsets to subscribers (subsidies), is putting more money into Apple’s coffer. Given the high spend on Apple’s products this holiday season and the vast number of retail brands that sell the iPhone, that crowded out consumer spending in consumer electronics and at Best Buy.
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