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Thomas Paulson

Thomas Paulson

Thomas has been Head of Market Insights for Advan Research  since January 2025. Previously, he served as Director of Research and Business Development at Placer.ai, where he was instrumental in providing actionable insights derived from location analytics and the path for expansion into new verticals. His extensive background also includes two decades as a Wall Street analyst and portfolio manager in asset management at AllianceBernstein, Cornerstone, and others.
CarMax Delivers on Execution Amid Market Volatility

CarMax Delivers on Execution Amid Market Volatility

By Thomas Paulson, Head of Market Insights CarMax reported strong quarterly results with increases of +6.2% for comp-unit sales, +3.0% for gross profit per retail used unit, and +8.2% for CAF income. Additionally, management shared that trends in March / April had strengthened; healthy sourcing of 15% more vehicles in the quarter will allow CarMax to meet that increased demand. The chart below shows the T28D trend in traffic and conversion rate at its locations, and that is overlaid onto BEA PCE figures industry-wide for used cars (% ch YoY), as well as CarMax’s results and commentary.
3 minutes
Sam’s Club’s Burgeoning Success and a few words from Walmart Inc’s management

Sam’s Club’s Burgeoning Success and a few words from Walmart Inc’s management

By Thomas Paulson, Head of Market Insights On Wednesday, Walmart had a well-timed investor day to make its pitch on why it is a steady ship in all sorts of tempests (and sunnier periods), and the justification for accelerating the number of Sam’s Club openings. Big picture, what we heard: (1) while Walmart sources mostly from US suppliers (2/3rds of COGS), China is also a large supplier, meaning that tariffs could be a meaningful impact on the business as they will be judicious on what gets passed through to the consumer, (2) February was a very soft period for its sales of discretionary goods, but March was much improve (something that we’ve broadly covered ), and (3) it’s US ecommerce business, as part of its omni-channel consumer offering, has flipped to profitable.
3 minutes
Looking for a safe port from the storm, wireless?

Looking for a safe port from the storm, wireless?

By Thomas Paulson, Head of Market Insights Yes, the stock market and economy are in a tempest, and investors have been de-risking their portfolios and cutting exposure to cyclical companies and those that have too much debt; that change in preferences favors consumer staples and utility stocks. How about telecom? After all, few households can risk cutting their wireless subscription to save money, (unless they’re planning to escape the potential calamity by riding out the next two years on a deserted tropical island.
6 minutes
Less the noise, things were broadly getting better in March

Less the noise, things were broadly getting better in March

By Thomas Paulson, Head of Market Insights Last Friday, we delivered a presentation to Morgan Stanley’s institutional clients. Our conclusion of the work was that consumer spending had picked up in March following a slow start to the year. However, given Wednesday’s news, what happened in March was of limited importance as the focus ripped over to “how bad are things going to get.” Well to understand how significantly things moved, one needs a starting point.
2 minutes
Lululemon, a Wall Street battleground stock and in and out of fashion

Lululemon, a Wall Street battleground stock and in and out of fashion

By Thomas Paulson, Head of Market Insights Lululemon’s quarterly results in the Americas segment (Canada and the United States) were flat on a comparable basis; the segment’s revenue increased +2% (ex-unusuals) reflecting the contribution of more locations. Advan estimates that traffic per location increased +4%, but that was offset by a decline in the conversion rate and store-level average-ticket; as such, the reported results align with Advan’s estimates. In Wall Street lingo, LULU is known as a “battleground stock,” with the different sides debating / fighting over whether Lulu is facing competitive encroachment by Vuori and Alo Yoga.
8 minutes
Sprouts – California and Florida love Sprouts’ foragers

Sprouts – California and Florida love Sprouts’ foragers

By Thomas Paulson, Head of Market Insights We’ve recently analyzed Sprouts Farmers Market’s strong 2024 performance and highlighted its success of driving capturing market share and avoiding the grocery industry’s woes. That success stems from merchandise differentiation (see the figure below). The merchandise strategy and the successful execution come from its team – a team that Sprouts affectionally calls its “foragers.” Since the results, Sprouts has met with investors and updated them on Sprouts medium- to long-term aspirations, particularly on retail store expansion, which is to be at a 10% rate in the markets shown in the chart below.
5 minutes

Dollar Tree – Going back to basics as well

By Thomas Paulson, Head of Market Insights Dollar Tree reported an improvement in its comp-store sales trend due to an improvement in its discretionary business (as did Dollar General, Walmart, and Target). The discretionary comp increased by +0.4%, the first positive number of the year; moreover, its 2- and 3-year trend also improved. The earnings release quotes CEO Mike Creedon saying, “2024 [finished] on a high note with strong execution at Dollar Tree as growing customer acceptance of our expanded assortment drove sales momentum.
3 minutes
RH – Levered to Affluence and the Affluent Are Spending

RH – Levered to Affluence and the Affluent Are Spending

By Thomas Paulson, Head of Market Insights RH reports quarterly results next week and we expect strong revenue growth of +12% ($829M). RH has seen its revenue improve each quarter this past fiscal year, after declining -16% last year (meaning 2023). Visits are up roughly 10% for the quarter which is similar to FQ3. Given the lower conversion rate of the category, these metrics are less helpful in understanding revenue, but the trend is.
3 minutes
Starbucks – Reclaiming the 3rd Place

Starbucks – Reclaiming the 3rd Place

By Thomas Paulson, Head of Market Insights Lately, we’ve read some commentary that CEO Brian Niccol’s plan to turn Starbucks around has failed to turn the business, because the brand has lost some wallet share. However, Niccol didn’t plan an immediate turn; he has planned for a long-term sustained improvement in the business. A key strategy of the plan is to return Starbuck’s status as a “third place,” which in a fashion is customer love for the brand.
3 minutes
Tesla – Not Yet Hitting the Brakes with Both Feet

Tesla – Not Yet Hitting the Brakes with Both Feet

By Thomas Paulson, Head of Market Insights Reports of brand rejection of Tesla are shocking, “unprecedented” is also a relevant characterization. Germany was its largest market in Europe including a poll of 100,000 with 94,000 saying they wouldn’t buy the brand. This follows an estimated drop in sales of 76% in February. How is Tesla reacting to the decline, it hit the brakes hard in February as shown in the chart below; however, the “pressure on the brakes” doesn’t appear to be intensifying in March.
2 minutes