Starbucks – 1 year in with Brian Niccol
One year ago, Brian Niccol stepped into the CEO role at Starbucks, pledging to return the company “back to Starbucks” with a particular focus on reclaiming the 3rd Place through making the locations less busy (imagine that), better serviced, better maintained, and comfy. The wage ($500M) and location remodel investments ($150K each) are substantial. The location makeovers (1000) include sound insulation, rugs, dimmer lighting, more seating, more charging points, cozy dark wood paneling, and more.
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