Polaris – CEO “The good news is we haven’t seen it get significantly weaker relative to where we were expecting”
By Thomas Paulson, Head of Market Insights
Polaris makes snowmobiles, motorcycles, ATVs, and power boats – all big-ticket discretionary goods, a category of consumer expenditure that has been in a world of hurt following a pandemic / fiscal stimulus fueled super-cycle in 2021 / ‘22. Higher interest rates (vis-a-vis financing) has also been a headwind during the downturn. Looking at personal consumption expenditure from the BEA, pleasure boats are down -10% from peak and RVs are down -25%.
3 minutes