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Thomas Paulson

Thomas Paulson

Thomas has been Head of Market Insights for Advan Research  since January 2025. Previously, he served as Director of Research and Business Development at Placer.ai, where he was instrumental in providing actionable insights derived from location analytics and the path for expansion into new verticals. His extensive background also includes two decades as a Wall Street analyst and portfolio manager in asset management at AllianceBernstein, Cornerstone, and others.
Kroger Is Looking To Get Beyond The Last Few Years of Distraction

Kroger Is Looking To Get Beyond The Last Few Years of Distraction

By Thomas Paulson, Head of Market Insights To say that this is a dynamic time for grocery retail is a classic underbilling given the inflationary spiral coming out of the pandemic, the substantial share-of-stomach lost by conventional brands to private-label led retailers such as Trader Joe’s and Costco, an abandoned merger by Kroger and Albertson’s, and this week’s news of the departure of their CEOs. Before we jump into the earnings results from Kroger, we’d point readers to our recent analysis of the results from Grocery Outlet , Sprouts , and Walmart & Ahold .
4 minutes
Macy’s Finds More Stability As It Replatforms The Business

Macy’s Finds More Stability As It Replatforms The Business

By Thomas Paulson, Head of Market Insights Macy’s Inc. reported improved holiday results as Advan previewed . Macy’s go-forward 350 reported a comp-sales decrease of -1.6%, roughly in-line with Dillard’s (-1%), and Bloomingdale’s reported a comp-sales increase of +4.8%, roughly in-line with Nordstrom banner’s +5.3% increase. Versus 2019, Macy’s comp (-7%) was similar to FQ3’s and better than the 1H’s. Bloomingdale’s improved to +18% from mid-teens in the prior three quarters.
2 minutes
Off-Price Roundup Up – 2024 Ended On A High Note, 2025’s Volatility Creates More Opportunity For The Sector

Off-Price Roundup Up – 2024 Ended On A High Note, 2025’s Volatility Creates More Opportunity For The Sector

By Thomas Paulson, Head of Market Insights Ross Stores Inc. reported Q4 underlying sales up +3.5% and gross profits and operating income growth less. Sales growth was driven by Ross Dress for Less comp-traffic (+2.8% per Advan), comp-sales growth (+3%), and the new locations added earlier in the fiscal year. Looking at comps on a multi-year basis, all improved, including the comp to 2019 increasing from 17% to 21%. DD’s Discount’s comp outpaced the overall +3% comp and DD’s comp-traffic per Advan increased +6.
6 minutes
Target: Aiming for a bullseye in 2026 and beyond

Target: Aiming for a bullseye in 2026 and beyond

As expected, Target reported improved results QoQ and issued seemly conservative guidance for 2025. We write “seemly” because of all the consumer and business unease being stirred by the hurricane in Washington. That unease is leading to lower macro activity, which for retail means a lower volume month, resulting in bigger percentage-changes given a smaller denominator. A very wintery February is also a factor. We wrote about all of this in our Walmart story two weeks ago and the environment appears little changed since then – i.
8 minutes
Department Stores & Beauty Fiscal Q4 & 2025 Outlook: A Mixed Bag Expected

Department Stores & Beauty Fiscal Q4 & 2025 Outlook: A Mixed Bag Expected

Dillard’s is the first of the traditional department stores to report in the earnings cycle, providing a glimpse into the past few months of consumer demand. Dillard’s comp-sales decline of -1% was the most muted of the year, but that leaves the business only 5% above 2019’s level (on a comp basis) which is below the 8% level in the 1H’24, i.e. things are not getting “less bad” on an underlying basis.
5 minutes
The Beauty Market: Slow Start to 2025

The Beauty Market: Slow Start to 2025

This past week brought a lot of news on the beauty market with earnings from Procter & Gamble, e.l.f. Beauty, Estée Lauder, and L’Oréal. The takeaway from those is that luxury part of the market remains robust, but L’Oréal is taking a lot of share from Estée, which is in trouble. The mass part of the market has experienced a further slowdown. That divergence demonstrates that the K-shaped consumer economy in the U.
2 minutes
Grocery Outlet’s Outlook – Can They Get Back To In-Stock

Grocery Outlet’s Outlook – Can They Get Back To In-Stock

Grocery Outlet Holding announced Q4 results along with a new CEO, Jason Potter – The Fresh Market’s recent CEO, and a restructuring program. (The CEO change was expected) This follows the appointment of its new CFO / CIO in January – Chris Miller from Shamrock Foods. The restructuring program notably: (1) lowers the unit expansion rate to 34 new locations (down from the prior plans 54), (2) seeks to terminate leases for some of the unopened stores, (3) includes warehouse project cancelations, and (4) involves layoffs.
3 minutes
TJX Delivers! Will The Competitors?

TJX Delivers! Will The Competitors?

Looking at the off-price sector overall, comp-traffic was solid and while the rate was slower QoQ, that deceleration largely reflected the abbreviated shopping period this year (five fewer days and one fewer weekend between Thanksgiving and Christmas). Sales were likely little impacted as more items per visit were purchased. As has been the case all year, TJX’s Marshalls and TJ Maxx led its peers Ross Dess for Less and Burlington in comp traffic growth and likely in comp-store sales per Advan’s estimates.
5 minutes
Home Improvement’s Q4: Lowe’s and Home Depot’s Results Show Floor Has Been Set in Industry’s Cyclical Downturn

Home Improvement’s Q4: Lowe’s and Home Depot’s Results Show Floor Has Been Set in Industry’s Cyclical Downturn

Lowe’s and Home Depot both noted a very strong December that benefited due to calendar shifts to the detriment of November and January. As shown in the chart above, the traffic in the two weeks following Christmas was very robust. Also of note, the deep drop in traffic ahead of Christmas reflects the absence of one weekend between Holiday-2024 and -2023. (The basket size is up a lot during this period.
4 minutes
Savers Value Village – Hit By The Northern Ice

Savers Value Village – Hit By The Northern Ice

Savers Q4 results showed US sales up +10.5% and comp-sales up +4.7%. The sales increase was ahead of Advan’s +8.2% estimate* (+/- 40 bps T4Q Moe, 95% T5Q correlation). The 230 bps of outperformance largely reflects a +580 bps contribution from the bolus of new stores opening in the 2H (vs. the 6-month trend of 390 bps). (The year-end U.S. store count was up +11.6% vs the 1H’s +8.6%.) Unfortunately for the company, its large Canadian business continues to be an anchor with comp-sales down -2.
2 minutes