March Retail Sales - Stronger as previewed
By Thomas Paulson, Head of Market Insights
As anticipated, March was a strong month for retail sales per the Census Bureau’s Advance Monthly Sales report, and no, it wasn’t all due to pull-forward effects and pre-buying ahead of tariffs as we showed earlier . Yes, there was pull-forward in auto, furniture, and electronics but the month was also better for other general merchandise categories and apparel as well. We attribute that improvement (beyond pull-forward) to warmer temperatures after a harsh February and early March, and an overall strong spring selling season despite Easter’s timing.
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