Visual Retail – Seeing consumer spending – Amazon, Walmart, and Target
Advan has launched its SpendView™ geographic visualization product. This shows historical brand and location level, as well as consumer spending from a zip code / DMA / regional level (within where the spender lives). This is based on our panel of over 120M debit and credit cards. We then aggregate that spending by retailer brand and on- vs. off-line in terms of the utilized channel of a given brand. The charts below contrast Walmart and Amazon, August 2025 vs.
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