Back-to-school means the end of the theme park season: for the smaller guys it was a bust
Well for the non-Disney-s and -Universals of theme parks, the season ended on a soft note. Disney’s marketing machine and the new Universal Epic Universe park had just too much of a pull. Separately, given our “thrifty K-shaped consumer-economy” cruise as a better value continues to take market share (third season in a row). The way we track market share is shown in the table. Personal Consumption Expenditures on “Fun” has outpaced Amusement Parks + Camping spending each month of the summer.
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