By Thomas Paulson, Head of Market Insights We’ve recently analyzed Sprouts Farmers Market’s strong 2024 performance and highlighted its success of driving capturing market share and avoiding the grocery industry’s woes. That success stems from merchandise differentiation (see the figure below). The merchandise strategy and the successful execution come from its team – a team that Sprouts affectionally calls its “foragers.” Since the results, Sprouts has met with investors and updated them on Sprouts medium- to long-term aspirations, particularly on retail store expansion, which is to be at a 10% rate in the markets shown in the chart below.

By Thomas Paulson, Head of Market Insights In the context of a market that grew by +3.2% in value and +2.1% in volume, Advan took a look at Publix’s and General Mills’ Q4 results, along with two smaller regional grocers in California – Smart & Final and Stater Bros, brands that we shop and that have been in the news. The results and data from all four reinforce one of our 2025 themes: the year is going to be a difficult one for the industry with (1) consumers increasing their loyalty to retailers that have a strong private label and produce offerings and (2) increased promotions to retain customers by those grocers on the losing side, with those promos being concentrated on the national CPG brands.

Dillard’s is the first of the traditional department stores to report in the earnings cycle, providing a glimpse into the past few months of consumer demand. Dillard’s comp-sales decline of -1% was the most muted of the year, but that leaves the business only 5% above 2019’s level (on a comp basis) which is below the 8% level in the 1H’24, i.e. things are not getting “less bad” on an underlying basis.

This past week brought a lot of news on the beauty market with earnings from Procter & Gamble, e.l.f. Beauty, Estée Lauder, and L’Oréal. The takeaway from those is that luxury part of the market remains robust, but L’Oréal is taking a lot of share from Estée, which is in trouble. The mass part of the market has experienced a further slowdown. That divergence demonstrates that the K-shaped consumer economy in the U.

Savers Q4 results showed US sales up +10.5% and comp-sales up +4.7%. The sales increase was ahead of Advan’s +8.2% estimate* (+/- 40 bps T4Q Moe, 95% T5Q correlation). The 230 bps of outperformance largely reflects a +580 bps contribution from the bolus of new stores opening in the 2H (vs. the 6-month trend of 390 bps). (The year-end U.S. store count was up +11.6% vs the 1H’s +8.6%.) Unfortunately for the company, its large Canadian business continues to be an anchor with comp-sales down -2.

Sprouts reported Q4 results showed sales up +18%, comp-sales up +11.5%, and gross margin up +160 bps. The sales increase was well ahead of Advan’s +15.4% estimate* (+/- 130 bps T4Q Moe, 96% T8Q correlation) although Advan’s estimate did correctly forecast a beat vs consensus**. E-commerce grew at a much stronger +37% rate, which added 300bps to the comp growth; additionally, a larger basket size contributed to comp-growth. Those two led to the outperformance versus our estimate.

Walmart U.S. Q4 results showed sales up +5.0%, comp-sales up +4.6%, and operating margin up +12 bps. The sales increase was ahead of Advan’s +4.3% estimate* (+/- 90 bps T4Q Moe, 55% T8Q correlation). Excluding e-commerce, curbside, store delivery, and marketplace, comp-sales increased +1.7%. Excluding the average ticket increase of +1.8% implies a slight comp-traffic increase for the period, right in line with Advan’s +0.6% estimate. (Management did say in-store comp transactions were positive.

Ahold reported a stronger set of figures for Q4. Per Advan Research, traffic is even better 2025-to-date, including for its Stop & Shop, as shown in the chart below. The improvement is on both a 1-year and 2-year basis for all Ahold brands. On its results, management noted that volumes for the U.S. business had finally turned positive and that consumers were responding to its price investments in the market (i.

Differentiation was the key to growth in sales and market share in food retail in 2024 – a challenging year for conventional retailer offerings. As shown above, Whole Foods enjoyed robust comp-traffic all year long, and the traffic aligns with its reported sales growth rate of mid-single-digits-plus, with a Q4 increase of +8%. (Mid-February comp-traffic is +7% on a T4W basis.) In our observations at their locations, the success stems from leveraging the Amazon relationship, sharper value on its offering, and solid execution on retail fundamentals.