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Dollar Tree – Going back to basics as well

By Thomas Paulson, Head of Market Insights Dollar Tree reported an improvement in its comp-store sales trend due to an improvement in its discretionary business (as did Dollar General, Walmart, and Target). The discretionary comp increased by +0.4%, the first positive number of the year; moreover, its 2- and 3-year trend also improved. The earnings release quotes CEO Mike Creedon saying, “2024 [finished] on a high note with strong execution at Dollar Tree as growing customer acceptance of our expanded assortment drove sales momentum.
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