This is an updated version of our original article analyzing the impact of the recent E. coli outbreak at McDonald’s. With new foot traffic and cross-visit data, we provide fresh insights on how consumer behavior has evolved, including increased visits to competitors like Wendy’s and Burger King as customers seek alternatives. In the wake of McDonald’s E. coli outbreak linked to its Quarter Pounders, the fast-food giant faced a significant setback, especially in states like Colorado and Nebraska.

In recent weeks, McDonald’s has been under scrutiny due to an E. coli outbreak linked to its Quarter Pounders, leading to illnesses and even a death in several states, most notably Colorado. The Centers for Disease Control and Prevention (CDC) pointed to slivered onions used in the burgers as the likely source of contamination. The supplier, Taylor Farms, has cooperated fully, recalling onions from its Colorado facility. McDonald’s responded by removing the Quarter Pounder from its menus in affected states and pausing the distribution of onions in the impacted regions.

Key Takeaways Tap into the minds of your customers: Location intelligence provides invaluable insights to the retailers. Design stores that sell: Optimize layouts to make shopping a breeze. Create a seamless shopping experience: Integrate online and offline for a unified customer journey. Outsmart your competitors: Use location intelligence to find opportunities and stay ahead of the curve. Imagine walking into a store where the shelves are stocked with exactly what you want, and the layout feels like it was designed just for you.

Key Takeaways AI Revenue Forecasting Enhances Precision By leveraging advanced algorithms and real-time data, AI forecasting provides more accurate and actionable revenue predictions, surpassing the limitations of traditional forecasting methods. Real-Time Adjustments for Dynamic Market Changes Unlike static models, AI-driven forecasts are continuously updated with new data, allowing businesses to quickly adapt to market fluctuations and make informed decisions in real time. Ability to Analyze Large, Complex Datasets AI forecasting can process vast amounts of data, integrating multiple variables such as economic indicators, consumer behavior, and market trends, which helps deliver more comprehensive and precise predictions.

After being grounded for over a year, Americans have begun traveling again. Now, people all over the country are trading the comforts of home with the experiences of hotels, resorts, and casinos. Our research suggests that both these industries have begun to rebound nicely from the pandemic. As of June 2021, foot traffic in hotels and resorts was up 140% over June 2020. Casinos are up 243% since June 2020. Although both sectors have seen great improvements since the peak of the pandemic, however hotels and resorts remain 30% below June 2019 levels, while casinos are still down 23%.

After months of cramped up home workouts, people across the U.S are now looking to get their fitness routines back on track. Our research data suggests that gyms across the country have been seeing increased customer traffic as a result of the recent easing of Covid restrictions and the long-awaited return to normalcy. As of May 2021, foot traffic in nationwide gym chains was back to 51% on average compared to Jan 2020 and 47% back to May 2019 levels, suggesting that gyms overall are halfway through to reach pre-pandemic levels.

GameStop Corp (NYSE: GME) has been the focus of the investment community for the last couple days and for a justifiable reason. A lot has been written about the technicals of the trade and the various market participants, how they affect the supply and demand and drive the stock price. But we have decided to spin it a different way and look at the fundamentals of the issuer. This is our second blogpost about GME, our first one back in October 2019 explored the misconceptions that can result from using location data incorrectly.

What a year it’s been! Few people will be sad to see it go and certainly here at Advan we are excited for what 2021 may bring. To cap off the year, we’ve listed below what we think are 5 of the most interesting mobility trends in a year full of unexpected twists and turns. We look forward to more next year! Wishing you a restful holiday season! Advan’s Top 5 Mobility Trends of 2020

With the UK now in its second week of nationwide lock-down we are starting to see some familiar patterns of behavior based on analysis of foot traffic data. But there are also some significant differences compared to the first wave. We looked at 5 indices for key sectors. All of our comparisons are against the average footfall in January 2020, as a pre-COVID benchmark. In April, when the majority of businesses were closed, foot traffic fell by 80% or more across almost all sectors, with the exception of those in our food stores index.

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