By Thomas Paulson, Head of Market Insights In the context of a market that grew by +3.2% in value and +2.1% in volume, Advan took a look at Publix’s and General Mills’ Q4 results, along with two smaller regional grocers in California – Smart & Final and Stater Bros, brands that we shop and that have been in the news. The results and data from all four reinforce one of our 2025 themes: the year is going to be a difficult one for the industry with (1) consumers increasing their loyalty to retailers that have a strong private label and produce offerings and (2) increased promotions to retain customers by those grocers on the losing side, with those promos being concentrated on the national CPG brands.