Use data-driven demand signals, not gut instinct, to fill your vacant space. Introduction to Void Analysis Void analysis has always been a core leasing tool in retail CRE. When space goes dark, the job is to identify what the trade area can support and match that to a tenant that strengthens the mix. What’s changed is how quickly markets move and how much better the data has gotten. The old way still “works” sometimes, but it often leads to the same outcome: a long prospect list, slow traction, and a deal that fills space without improving performance.

From foot traffic to macro trends, how innovative brands are turning location data into results. Introduction to Location Intelligence Why Location Intelligence Matters Today Most decisions look clean in a spreadsheet until you ask one uncomfortable question: where is this actually happening? Because in the real world, trends don’t move evenly. Demand rises in pockets. Risk clusters in specific corridors. Operational issues flare up in certain regions and then spread. If you only track totals and averages, you often miss the early signal and you react late.

Understanding how mobility, foot traffic, and geospatial data reveal economic trends and business performance Introduction to Location Analytics Why Location Analytics Matters Today Location is more than just an address on a map. It can tell us how people move, where they shop, and how communities change. This type of information, known as location data, has become one of the best ways to understand what is happening in the world around us.

In today’s rapidly evolving urban landscape, civic leaders face growing pressure to make smarter decisions backed by real-world data. Whether you’re planning infrastructure, attracting new businesses, or improving public services, understanding how people move and spend across your city is key. Advan empowers municipalities with powerful foot traffic and SpendView data - giving local governments the visibility they need to plan, prioritize, and prove impact. Why It Matters Precision Beyond Surveys: Advan geofences over 150MM million points of interest and observes mobility patterns across a panel that represents roughly 15% of U.

In the high-stakes arena of hedge fund management, the difference between a good and a great investment often lies in the quality of intelligence at one’s disposal. Enter Advan FIT, the Financial Terminal that transforms foot traffic analytics into a competitive edge for institutional investors. Here’s how hedge funds are using Advan FIT to refine their strategies and stay one step ahead of the market. Tracking Brand or Sector Visitation

In the dynamic world of Commercial Real Estate (CRE), making informed decisions is pivotal. REveal stands as a beacon, providing robust analytics that transform data into actionable insights. Here is how CRE investors can harness the power of REveal to scout, assess, and invest with confidence. Hyper-Targeted Location Insights REveal’s foot traffic data offers a window into the soul of a location. By understanding who frequents an area, investors can match properties with the perfect tenant profile.