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The current and forthcoming earnings seasons will be one of the most unpredictable many of us have encountered. Anticipating and modelling sales performance will be challenging on multiple levels, given massive disparities across the country in terms of store openings and closing. With the ability to monitor daily foot traffic at every store in the country, Advan’s location data provides the unique ability to identify which stores are open or closed in almost real time.

Those of us based in the US and particularly in hard-hit states like New York have been keeping a close eye both on news about reopening our states, and on infection rate data across the country, to help us understand what the coming months may look like. Around the world, countries are very different stages of infection and recovery. For investors there are lessons to be learned from around the world given the different timelines and approaches for managing the pandemic, and varying strategies for recovery.

When we launched Advan 5 years ago, we were really excited at the prospect of developing a new type of dataset. One that would give investors an alternative view into the companies and markets that they care about. We are data geeks at heart and we spent years agonizing over how to make our data more precise; manually drawing geofences around millions of locations, for thousands of companies. Normalizing data became almost an obsession.