Two weeks back, we wrote about the weak set of Q1 sales results from McDonald’s , Domino’s , Chipotle , Wendy’s, Shake Shack, and others. Last week, the wipeout in fast food (called limited service in industry lingo) broadened to include Sweet Green, Papa John’s, and Restaurant Brands International (i.e. Burger King). We wrote in our earlier articles that the softness was the result of consumer fatigue following compounding inflation and too many price increases by limited-service which has resulted in share-of-stomach shifting from away-from-home consumption to at-home (or grocery).

By Thomas Paulson, Head of Market Insights McDonald’s US “comp-sales” declined -3.6%, or roughly -2.6% excluding Leap Day. The -2.6% figure was below expectations (+0.7%) and Advan’s estimate* (-1.2% +/-0.8%) – as such, something in the “environment” changed (that’s why you have errors in forecasts such as this that are based upon-ML). Advan also shows that McDonald’s traffic decelerated further (-20 bps) and that average check also softened. We’ve been writing about the weak year-to-date trend for the limited-serve industry and put out stories on misses by Chipotle and Domino’s .

By Thomas Paulson, Head of Market Insights Similarly to Chipotle , Domino’s reported softer comps for the quarter with U.S system comp-sales falling -0.5%, a figure that aligned with Advan’s -0.8% estimate* and the weaker traffic for limited-service category overall. While down, the 2- and 3-yr CAGRs strengthened and the comp to ’19 remains inline with last year’s rate. Delivery comp-sales were down -1.5% and carry-out increased +1.0%. Delivery has been more impacted by affordability challenges for lower-income households; however, that has now spread to carry-out, which slowed -220 bps with both traffic (-100 bps QoQ per Advan) and mix negative.

By Thomas Paulson, Head of Market Insights Chipotle reported a +6.4% revenue increase for Q1, composed of a comp-sales decline of -0.4% and a +680 bps contribution from more locations. Breaking down the comp increase, transaction fell -2.3% (-630 bps QoQ) and check grew by +1.9%. Advan traffic data pointed to a -690 bps deceleration QoQ to -3.2% on an adjusted basis. As shown in the chart below, traffic has notably softened in April; as such, we were not too surprised that management lowered guidance from low-to-mid single-digits to +LSD comps for the year.

By Thomas Paulson, Head of Market Insights Lately, we’ve read some commentary that CEO Brian Niccol’s plan to turn Starbucks around has failed to turn the business, because the brand has lost some wallet share. However, Niccol didn’t plan an immediate turn; he has planned for a long-term sustained improvement in the business. A key strategy of the plan is to return Starbuck’s status as a “third place,” which in a fashion is customer love for the brand.