By Thomas Paulson, Head of Market Insights Reports of brand rejection of Tesla are shocking, “unprecedented” is also a relevant characterization. Germany was its largest market in Europe including a poll of 100,000 with 94,000 saying they wouldn’t buy the brand. This follows an estimated drop in sales of 76% in February. How is Tesla reacting to the decline, it hit the brakes hard in February as shown in the chart below; however, the “pressure on the brakes” doesn’t appear to be intensifying in March.