As expected, observed foot traffic and retail sales slowed slightly from July’s strong back-to-school showing; however, contrary to our expectation that it would slow further following back-to-school, the first half of September has demonstrated improved foot traffic momentum, especially at Walmart. We last wrote about Walmart two weeks ago after CEO Doug McMillon’s very favorable commentary at the Goldman Sachs’ investor conference. Walmart’s sustained strong foot traffic trend demonstrates that its compelling value messaging and consumers’ even greater sensitivity to inflation are leading to more foot traffic for the brand.

To say the least, the dollar stores had a difficult 2023 and ’24, and best signified by 99C Only going away and new leadership being appointed at Dollar General, Dollar Tree, Family Dollar, and Five Below. With the new leadership teams, each pivoted to a “back-to-basics” strategy, or as we like to say, “retail is detail.” Well the details are being done right given the strengthening traffic and even better comp-sales results.