Notable Hit: (PLNT:NYSE) On Thursday February 23, 2023 Planet Fitness, Inc. (PLNT) posted revenues of $281.27mm, surpassing the consensus estimates by 4.13% and in the same direction as Advan's forecasted sales. The revenue increased 53.2% YoY - in line with Advan's foot traffic data increase of 16.1% YoY at its gym locations for Q4 2022. The stock next day closed at $83.29, up 5.3% from previous close. Advan's footfall data has a correlation of 0.96 on a YoY basis with PLNT's top-line revenue over the last 15 quarters.
Advan is the leader in the financial and real estate industries, enabling participants to analyze foot traffic data across multiple sectors, including retail, hospitality, consumer services, energy, technology, healthcare, REITS, financials and others. Advan derives its datasets using multi parameter models that analyze cellphone location data crossed with curated geofenced areas.
Top tier institutional investors spanning from quantitative hedge funds to fundamental asset managers have been the main consumers of Advan’s products.