REI
Real Estate Intelligence

Optimize Your Real Estate Strategy With Real Estate Intelligence

Our team of retail experts combine mobile data, demographics, psychographics and the most up-to-date POI data to provide unparalleled insights that help you navigate retail's constantly evolving landscape.

Cutting-edge real estate intelligence

As the retail landscape evolves through constant innovation, so too does real estate intelligence. Our solutions provide comprehensive insights into the brick-and-mortar ecosystem and customized data for retailers, manufacturers, landlords and investors.

True trade areas

Determine visitor personas, concentration, and reach using true trade areas based on visitors' census block groups. Enrich the data with demographics and customer segmentation.

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Void Analysis

Find the perfect tenant for new or backfill opportunities. Get a list of prospects based on demographic match, shared visitors, and distance with the click of a button.

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Traffic rankings

Compare how a location ranks against portfolio or industry in terms of traffic performance.  Further understand performance by refining with customizable filters such as regionality and tenant rosters.

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Landlord Tenant Rosters

Group retail locations by their shopping centers and landlords to identify co-tenancy patterns. Measure shopping center health by tenant composition.

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Retailer Footprint

Combine a retailer’s locations to generate a benchmark of typical traffic patterns, visitor demographics and trade areas.

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BENEFITS

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General

Optimize Site Selection:

Leverage true trade areas, store-level performance and POI datasets to prioritize sites that contain high performing tenants and target customers within under-saturated markets.

Assess Cannibalization:

We measure how many of a location’s visitors are being shared with the rest of its fleet and where there are high degrees of trade area overlap.

Evaluate Portfolio Strength:

Get up-to-date portfolio traffic to evaluate trends ahead of earnings releases and publicly available information.

Synergize Tenant Rosters:

Rank retailers by how often they are co-tenanted with one another and compare the traffic of their co-tenanted locations to their overall fleet to affirm their synergies.

Validate Acquisition Opportunities:

Pair market characteristics with location-level performance to help strengthen due diligence and underwriting efforts.

Retail Benefits

Identify Relocation Opportunities

Our relocation analysis tool combines shared visitors, demographic match and center-level traffic performance to identify high-performing centers in synergistic trade areas that would retain a high degree of existing customers after relocating.

Optimize Marketing Prospects

Our true trade areas incorporate personas to help identify areas with untapped customers with strong brand affinity, as well as their location by highest degree of cross-shopping from actual shared visitors to a selected location.

Gauge Cannibalization

Gauge how many visitors a location already shares with the rest of its fleet and where there is a high degree of trade area overlap.

Assess Market Share

Compare locations side-by-side to determine which location captures more visitors from a particular geography or trade area

Measure co-tenant performance

View performance rankings and year-over-year percent change in visitation of a retailer’s co-tenants.

Real Estate

Conduct Void Analyses:

Identify retailer voids based on their average demographic match, cannibalization and spacing as it compares to the selected property in order to provide low hanging fruit for backfill opportunities or choose the right tenant for a new location.

Optimize merchandising by targeting underserved customer:

Our persona tool helps identify the nearby customer personalities for visitors and non-visitors. Leverage this data and brand affinities to help identify what might attract them to your location.

Benchmark tenant performance:

Analyze a landlord’s tenants and how they rank against their own fleet or industry in terms of store-level sales or traffic performance.

Diagnose Changes in foot traffic:

Determine whether jumps or drops in traffic are related to demographics, nearby openings or closings, or other factors.

Finance

Evaluate Portfolio Strength:

Get a bird’s eye view of a retail portfolio’s trends

Stay ahead of public filings:

Leverage mobile data and visitation analysis to make educated earnings predictions before they are published at the end of each quarter.

Gauge exposure to distressed retailers:

Identify which landlords and retailers share tenancy with distressed chains, the number of locations they share and their traffic or sales performance.

Identify industry winners & losers:

Compare fleet traffic and sales side-by-side to gauge performance and trends.

Retail visitation trends:

Monitor changes in store activity at the market and company level.

Analyze industrial manufacturing & shipping patterns:

Infer ramp-ups in production and distribution from upticks in visitation to manufacturing facilities and warehouses.

Enhance quant models:

Custom data solutions, delivered regularly, to enhance quantitative models.

CPG

Maximize Channel Strategies:

Aggregate traffic at the region or market level to determine which areas require more (or less) distribution.

Enhance marketing initiatives:

Figure out where your customers are concentrated for precision targeting using true trade areas enriched with demographics and customer segmentation.

Identify Merchandising Opportunities:

Our retail opening and closing integration pinpoints new retail openings that may serve as new points of sale opportunities.

Analyze market supply & demand:

Our persona tool provides brand affinity at the market level to highlight which markets may have a strong consumer demand but are not already being supplied.

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