LOGINThe current and forthcoming earnings seasons will be one of the most unpredictable many of us have encountered.
Anticipating and modelling sales performance will be challenging on multiple levels, given massive disparities across the country in terms of store openings and closing. With the ability to monitor daily foot traffic at every store in the country, Advan’s location data provides the unique ability to identify which stores are open or closed in almost real time. In the absence of reliable, historical comparatives, it is a key input for analysts to accurately know how consumers are behaving and forecast revenues.
Foot traffic data provides detailed information about the number of visitors to any location. Across various sectors this has proven to have a strong correlation with sales figures as reported in corporate earnings announcements. With additional analytics that accurately provide the number of stores that are open or closed, analysts now also have a reliable measure to forecasts same store sales.
