Advan Research will be at the Southern Economic Development Council's Annual Conference, August 16-18 in Bonita Springs, Florida. SEDC brings together economic development organizations, corporate real estate teams, and site selection consultants from across the country, and we're looking forward to showing this community what location data can do for their work.
Advan's foot traffic and location intelligence data started as a tool for institutional investors, but the same underlying signal, real-world visitation patterns tied to specific places, answers questions economic development teams ask every day:
Site selection and prospect due diligence. When a company is evaluating where to locate a new facility, store, or headquarters, our data shows how people and competing businesses actually move through a market, not just what a demographic report projects. That means faster, more defensible answers for site consultants and the prospects they represent.
Retail gap and leakage analysis. Communities trying to attract retail and restaurant investment can show, with real visitation data, where trade areas are underserved and where residents are already leaving town to spend. That's a stronger pitch to a retailer or developer than population counts alone.
Trade area and catchment definition. Instead of relying on a fixed-radius assumption, our data defines the actual trade area around a location or district, useful for everything from downtown revitalization studies to tourism and visitor economy reporting.
Monitoring economic impact. Once a project lands, whether it's a new employer, a mixed-use development, or a public investment, foot traffic data offers an ongoing, low-lag way to track whether it's actually driving activity to the surrounding area.
Event and venue impact analysis. For arenas and stadiums, our data shows who's actually showing up for a given game, concert, or event, where they're traveling from, and how far they came. That visitor origin data helps a region understand the true economic draw of its venues and make the case for future investment.
We'll be at the Hyatt Regency Coconut Point Resort and Spa for the full conference, August 16-18. If your team is working on site selection support, retail recruitment, or economic impact reporting and wants to see what our data looks like for your market, we'd like to connect.
Billy Thome, Account Executive | Jon Barash, Product Manager
Booth 38
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