NEW YORK, November 2022
Advan Research Corporation, a leading provider of alternative data and location intelligence solutions for the financial, real estate, and retail industries, today announced the acquisition of the Patterns business from SafeGraph, one of the most recognized providers of point of interest and mobility datasets in the market.
The acquisition significantly strengthens Advan’s position in location analytics by adding one of the industry’s most widely adopted foot traffic datasets to its platform. SafeGraph’s Weekly, Monthly, and Neighborhood Patterns products have been extensively used by investors, researchers, real estate professionals, governments, civics and enterprise clients to better understand visitation trends, consumer behavior and real world business performance.
With this transaction, Advan expands both its product depth and customer reach, combining SafeGraph’s established Patterns dataset with Advan’s institutional-grade analytics, broad point of interest coverage, and proprietary methodology across billions of location observations and transaction signals.
“This acquisition represents a major step forward in our mission to provide the most accurate and actionable location intelligence platform in the market,” said Yiannis Tsiounis, Chief Executive Officer of Advan. “Patterns has become a foundational dataset for operators and researchers who need to understand how people move and interact with the physical world. By bringing this business into Advan, we are ensuring continuity for customers while significantly enhancing the quality, scale, and analytical power behind the product.”
Advan plans to continue supporting existing Patterns customers while investing in broader coverage, improved methodology, and deeper integration across its transaction and mobility intelligence platform.
“Customers rely on this data to make high conviction decisions across investing, real estate, retail operations and research,” Tsiounis added. “Our focus is simple: preserve what made Patterns trusted and make it significantly better.”
The acquisition reflects Advan’s broader strategy of building the leading independent alternative data platform focused on physical world intelligence. The company continues to invest aggressively across location data and consumer behavior insights that help clients make faster and better decisions.
About Advan
Advan provides hedge funds, real estate investors, retailers, and businesses with insights into foot traffic and consumer behavior that enable customers to make better business and investment decisions. Its institutional-grade analytics deliver fast and actionable intelligence across thousands of companies and millions of points of interest, helping clients understand how the real economy is performing in real time.