LOGINThe New York auto show, due to take place in April at the Jacob Javits Center, has been postponed until late August. Is this just a temporary setback for the Javits center - one that is likely to be seen across all convention centers, as the appetite for large gatherings dwindles with the spread of COVID-19? Or is it a sign of a longer term hit to the convention industry as a whole?
We analyzed the average monthly foot traffic in the Jacon Javits Center over the last 3 years.
According to our data, the traffic in the center has generally been lower in most of the trailing 12 months, but the fall in traffic during February and March (to-date) has been among the worst in the location's history. It is clear that the reapidly spreading coronavirus is having significant impact on this sector. We will continue to track these trends as the situation evolves over the coming weeks.
Advan's REveal platform can be used to generate these insights on any custom location, such as the Vegas strip or other large convention centers worldwide, which are some of the locations that will feel the biggest initial impact of the virus.
