Monthly card-based spend, transactions and basket size
Advan Research’s SpendView dataset tracks de-identified consumer card transactions across the United States, scaled to approximate total consumer-card volume.
Share of total spend by channel.
| Channel | Spend | Transactions | Avg ticket |
|---|
| City | Spend | Transactions | Avg ticket |
|---|
Amazon.com Inc. (NASDAQ: AMZN) is the largest online retailer in the United States, operating a diversified business spanning e-commerce, physical retail formats including Whole Foods and Amazon Fresh, Amazon Go convenience stores, and Amazon Web Services (AWS). The company's business model is heavily weighted toward online sales, though its physical footprint has expanded significantly in recent years. Amazon's market presence extends across consumer electronics, apparel, groceries, and digital services, establishing it as a dominant force across multiple retail categories and channels.
The January 2019 through June 2021 data window captures a pivotal period for Amazon, encompassing the pre-pandemic baseline, the e-commerce acceleration of 2020, and the stimulus-driven spending surge of early 2021. Across this interval, Amazon's customer reach remained substantial, with card-based spending patterns reflecting the company's pronounced online dominance — online channels accounted for the overwhelming majority of transaction volume in the SpendView dataset. This period underscores how structural shifts in consumer shopping behavior and temporary fiscal stimulus amplified demand for Amazon's core e-commerce platform while the company continued building its physical retail infrastructure.
