{"labels": ["2019-01", "2019-02", "2019-03", "2019-04", "2019-05", "2019-06", "2019-07", "2019-08", "2019-09", "2019-10", "2019-11", "2019-12", "2020-01", "2020-02", "2020-03", "2020-04", "2020-05", "2020-06", "2020-07", "2020-08", "2020-09", "2020-10", "2020-11", "2020-12", "2021-01", "2021-02", "2021-03", "2021-04", "2021-05", "2021-06"], "spend": {"values": [10.191, 7.886, 10.417, 7.816, 7.181, 6.612, 5.886, 7.99, 5.046, 7.202, 5.785, 10.076, 12.03, 12.605, 13.694, 23.15, 22.518, 19.18, 16.352, 14.906, 14.095, 13.382, 19.133, 18.55, 18.029, 13.79, 23.107, 18.714, 16.156, 19.204], "unit": "M"}, "trans": {"values": [83.734, 63.363, 69.526, 57.559, 48.093, 46.195, 41.533, 53.672, 35.562, 48.043, 38.735, 76.086, 86.035, 94.851, 100.726, 195.857, 179.443, 150.212, 122.068, 109, 94.68, 90.952, 137.602, 136.822, 129.212, 99.505, 160.382, 125.379, 108.958, 127.977], "unit": "K"}, "totalSpendB": 0.40068259455210004, "spend_unit": "M", "trans_unit": "K", "stats_html": "Monthly consumer spend averaged <strong>$13.36M</strong> across the\n window, with a peak monthly total of <strong>$23.15M</strong>.\n Transaction counts follow a similar seasonal pattern."}

Brooks Sports

[{"city": "Los Angeles", "spend_m": 0.44, "transactions_m": 0, "avg": 170.58}, {"city": "San Diego", "spend_m": 0.27, "transactions_m": 0, "avg": 151.05}, {"city": "San Francisco", "spend_m": 0.23, "transactions_m": 0, "avg": 124.27}, {"city": "San Jose", "spend_m": 0.13, "transactions_m": 0, "avg": 167.42}, {"city": "Newport Beach", "spend_m": 0.06, "transactions_m": 0, "avg": 101.94}]

{"labels": ["$0\u20136", "$6\u201310", "$10\u201314", "$14\u201316", "$16\u201325", "$25\u201350", "$50\u201375", "$75\u2013100", "$100\u2013150", "$150\u2013200", "$200\u2013250", "$250\u2013500", "$500\u20131K", ">$1K"], "spend_pct": [0, 0, 0, 0, 0, 0.24, 0.64, 4.58, 33.22, 20.86, 2.68, 11.43, 5.56, 20.78], "trans_pct": [0, 0, 0, 0, 0, 1.14, 1.98, 10.33, 49.78, 24.58, 2.38, 7.14, 1.71, 0.98]}

{"labels": ["Brick & Mortar", "Online"], "spend_b": [0.002, 0.014], "description_html": "In May 2021, in-store (brick-and-mortar) spend made up <strong>13.7%</strong>\n of BROOKS SPORTS's measured volume, with online contributing the remaining\n <strong>86.3%</strong>. Online baskets ran\n <strong>~23% smaller</strong>\n on average ($143.52 vs. $186.73).", "rows": [{"channel": "Brick &amp; Mortar", "spend": "$2M", "trans": "0.01M", "avg": "$186.73", "bold": false}, {"channel": "Online", "spend": "$14M", "trans": "0.10M", "avg": "$143.52", "bold": false}, {"channel": "Total", "spend": "$16M", "trans": "0.11M", "avg": "$148.24", "bold": true}]}

{"lede_html": "California was BROOKS SPORTS's largest state by measured spend in\n May 2021. BROOKS SPORTS reached an estimated\n <strong>0.03M unique customers</strong> in California\n that month, who made\n <strong>0.04M transactions</strong> totalling\n <strong>$7M</strong> in spend. The average California\n basket came in at <strong>$197.23</strong>, and customers visited roughly\n <strong>1.12 times</strong> on average during the period.", "spend": "$7M", "transactions": "0.04M", "customers": "0.03M", "avg_basket": "$197.23"}

M

K

Jan 2019 – Jun 2021

California

May 2021

brooks-sports