Monthly card-based spend, transactions and basket size
Advan Research’s SpendView dataset tracks de-identified consumer card transactions across the United States, scaled to approximate total consumer-card volume.
Share of total spend by channel.
| Channel | Spend | Transactions | Avg ticket |
|---|
| City | Spend | Transactions | Avg ticket |
|---|
Dollar General is a small-box discount retailer operating approximately 17,000 U.S. locations, with a distinctive footprint concentrated in rural and small-town markets underserved by larger chains. The company specializes in low-price consumables and essential goods, serving price-conscious consumers in lower-income demographics. During the analysis period, Dollar General expanded its grocery capabilities through DG Fresh, its supply chain subsidiary, broadening its product range beyond traditional dollar-store offerings and strengthening its competitive position in convenience-oriented retail.
The 2019–2021 period captures Dollar General's performance across significant economic disruption and consumer behavior shifts. The pandemic drove retail consolidation toward essential goods retailers, while federal stimulus injections created pronounced spending spikes. Rural consumers, Dollar General's core demographic, demonstrated relative resilience compared to urban cohorts. This dataset reflects transaction patterns shaped by emergency spending, supply chain adaptations, and the sustained demand for affordable staples across economically stressed geographies where Dollar General maintains dominant or near-monopoly market positioning.
