{"labels": ["2019-01", "2019-02", "2019-03", "2019-04", "2019-05", "2019-06", "2019-07", "2019-08", "2019-09", "2019-10", "2019-11", "2019-12", "2020-01", "2020-02", "2020-03", "2020-04", "2020-05", "2020-06", "2020-07", "2020-08", "2020-09", "2020-10", "2020-11", "2020-12", "2021-01", "2021-02", "2021-03", "2021-04", "2021-05", "2021-06"], "spend": {"values": [5.104, 3.508, 3.768, 3.524, 4.114, 3.94, 4.459, 4.509, 2.92, 3.973, 4.907, 2.791, 4.07, 3.87, 3.951, 4.404, 4.469, 5.236, 4.637, 4.153, 3.765, 4.059, 4.839, 4.514, 4.262, 4.571, 5.289, 4.752, 4.115, 4.682], "unit": "M"}, "trans": {"values": [59.89, 38.552, 40.499, 32.855, 38.051, 32.368, 37.976, 42.396, 31.642, 36.308, 42.234, 31.421, 40.332, 41.308, 38.819, 48.514, 47.204, 46.491, 43.36, 44.59, 45.315, 43.543, 50.261, 46.354, 48.435, 44.006, 51.858, 46.154, 40.929, 42.542], "unit": "K"}, "totalSpendB": 0.1271539690284, "spend_unit": "M", "trans_unit": "K", "stats_html": "Monthly consumer spend averaged <strong>$4.24M</strong> across the\n window, with a peak monthly total of <strong>$5.29M</strong>.\n Transaction counts follow a similar seasonal pattern."}

Fire Mountain

[{"city": "Oceanside", "spend_m": 0.36, "transactions_m": 0, "avg": 75.7}]

{"labels": ["$0\u20136", "$6\u201310", "$10\u201314", "$14\u201316", "$16\u201325", "$25\u201350", "$50\u201375", "$75\u2013100", "$100\u2013150", "$150\u2013200", "$200\u2013250", "$250\u2013500", "$500\u20131K", ">$1K"], "spend_pct": [0.25, 0.14, 0.93, 0.32, 3.47, 11.82, 7.47, 9.77, 17.56, 13.16, 12.19, 15.27, 7.67, 0], "trans_pct": [5.31, 1.34, 6.05, 1.73, 15.11, 25.49, 10.32, 8.71, 10.88, 6.33, 4.43, 3.14, 1.17, 0]}

{"labels": ["Brick & Mortar", "Online"], "spend_b": [0.002, 0.002], "description_html": "In May 2021, in-store (brick-and-mortar) spend made up <strong>60.8%</strong>\n of FIRE MOUNTAIN's measured volume, with online contributing the remaining\n <strong>39.2%</strong>. Online baskets ran\n <strong>~28% smaller</strong>\n on average ($84.94 vs. $118.42).", "rows": [{"channel": "Brick &amp; Mortar", "spend": "$2M", "trans": "0.02M", "avg": "$118.42", "bold": false}, {"channel": "Online", "spend": "$2M", "trans": "0.02M", "avg": "$84.94", "bold": false}, {"channel": "Total", "spend": "$4M", "trans": "0.04M", "avg": "$102.58", "bold": true}]}

{"lede_html": "California was FIRE MOUNTAIN's largest state by measured spend in\n May 2021. FIRE MOUNTAIN reached an estimated\n <strong>0.02M unique customers</strong> in California\n that month, who made\n <strong>0.02M transactions</strong> totalling\n <strong>$2M</strong> in spend. The average California\n basket came in at <strong>$85.42</strong>, and customers visited roughly\n <strong>1.51 times</strong> on average during the period.", "spend": "$2M", "transactions": "0.02M", "customers": "0.02M", "avg_basket": "$85.42"}

M

K

Jan 2019 – Jun 2021

California

May 2021

fire-mountain