Monthly card-based spend, transactions and basket size
Advan Research’s SpendView dataset tracks de-identified consumer card transactions across the United States, scaled to approximate total consumer-card volume.
Share of total spend by channel.
| Channel | Spend | Transactions | Avg ticket |
|---|
| City | Spend | Transactions | Avg ticket |
|---|
Sephora is a global prestige beauty specialty retailer and subsidiary of LVMH Moët Hennessy Louis Vuitton. During the 2019–2021 period, Sephora maintained approximately 500+ freestanding U.S. locations alongside shop-in-shop partnerships, initially within JCPenney before transitioning to Kohl's starting in 2021. The company's Beauty Insider loyalty program drove customer engagement across both physical stores and its e-commerce platform at sephora.com, establishing Sephora as a dominant force in prestige beauty distribution across multiple retail channels.
The 2019–2021 timeframe captures a transformative period for Sephora and the broader beauty category. Pandemic-related disruptions significantly impacted color cosmetics sales as mask-wearing reduced demand for visible makeup products. Simultaneously, consumer spending shifted decisively toward online channels, accelerating Sephora's digital commerce momentum. The strategic expansion into Kohl's stores, beginning in 2021, represented a significant distribution pivot aimed at capturing market share and reaching new customer demographics during this period of structural retail change.
