Monthly card-based spend, transactions and basket size
Advan Research’s SpendView dataset tracks de-identified consumer card transactions across the United States, scaled to approximate total consumer-card volume.
Share of total spend by channel.
| Channel | Spend | Transactions | Avg ticket |
|---|
| City | Spend | Transactions | Avg ticket |
|---|
Starbucks Corporation operates the world's largest coffeehouse chain, with approximately 15,000 U.S. locations as of the data window. The vast majority are company-operated cafés, while a smaller portion operate as licensed outlets within grocery stores, airports, and retail establishments. The business model centers on high-frequency, low-basket transactions in brick-and-mortar settings, though the company has invested substantially in digital ordering and mobile app capabilities to complement in-store traffic.
The January 2019 to June 2021 period captures a critical juncture in Starbucks' operating environment, encompassing the COVID-19 pandemic's impact on café traffic and the subsequent gradual recovery. Card-based spending data from this window reveals typical basket sizes in the $6–25 range, with transaction frequency concentrated heavily in brick-and-mortar channels. The dataset provides insight into how consumer spending at Starbucks contracted sharply during lockdown periods, then slowly resumed as restrictions eased — a pattern that illuminates both the pandemic's disruption and the resilience of the company's core customer base.
