Monthly card-based spend, transactions and basket size
Advan Research’s SpendView dataset tracks de-identified consumer card transactions across the United States, scaled to approximate total consumer-card volume.
Share of total spend by channel.
| Channel | Spend | Transactions | Avg ticket |
|---|
| City | Spend | Transactions | Avg ticket |
|---|
The Home Depot is a leading home improvement retailer operating approximately 2,000 stores across the United States. The company serves both professional contractors and do-it-yourself consumers with a comprehensive product range spanning lumber, tools, appliances, paint, garden supplies, and building materials. Its omnichannel strategy includes robust e-commerce capabilities, with buy-online-pickup-in-store (BOPIS) and delivery options that integrate physical store locations with digital shopping experiences.
This analysis examines U.S. card-based consumer spending at The Home Depot from January 2019 through June 2021, a period marked by significant structural shifts in home improvement demand. The dataset captures spending patterns across professional and do-it-yourself customer segments during the pandemic-driven home improvement boom, revealing how consumer behavior diverged between these distinct purchasing profiles. Transaction data reflects both sustained demand for building materials and the evolving preferences between product categories as lockdowns accelerated home renovation and improvement projects.
