Monthly card-based spend, transactions and basket size
Advan Research’s SpendView dataset tracks de-identified consumer card transactions across the United States, scaled to approximate total consumer-card volume.
Share of total spend by channel.
| Channel | Spend | Transactions | Avg ticket |
|---|
| City | Spend | Transactions | Avg ticket |
|---|
Wayfair (NYSE: W) is a pure-play online retailer specializing in furniture and home goods, operating through its primary platform wayfair.com alongside subsidiary brands including Joss & Main, AllModern, Birch Lane, and Perigold. The company maintains no material physical retail presence, instead leveraging a drop-ship model to offer an extensive product catalog. This operational structure typically results in larger average transaction values compared to traditional brick-and-mortar retailers, reflecting the nature of furniture and home furnishings commerce.
The 2019–2021 period analyzed in this dataset captures significant shifts in consumer behavior within home categories. The initial pandemic-driven surge in e-commerce spending on home goods beginning in 2020 represents a notable inflection point, followed by gradual normalization as restrictions eased. Throughout this interval, Wayfair's large average basket sizes reflect consumer purchasing patterns in furniture and home décor, providing insights into discretionary spending dynamics during a period of substantial economic and behavioral volatility.
