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One of the interesting things you can do with access to anonymized, large scale and accurate cellphone location data, is to measure traffic patterns. Consistent with the Big Data theme, we decided to compute this across the whole US, to measure Total Miles Driven.
Total Miles Driven is estimated...
It comes in many forms: Speech. Movement. Draw within the lines. Wait, scratch that last one.
We didn’t like that last one either. When it comes to measuring foot traffic, trade areas, migration patterns, demographics, cross traffic, and in general get behavioral metrics from mobile...
It is everyone's favorite game to perfectly forecast earnings by looking in the rear view mirror. We are trying really hard not to fall into the same trap ourselves.
Here is why: it is very easy to make random predictions, some of which come true, and then look back and cherry-pick the ones that...
Is Gamestop's traffic up? Is Jimmy John's traffic growing more than Subway's?
Every day some new analysis of cellphone location data portrays to measure the exact foot traffic in one or all of these, and every day we emit a collective gasp at the incredulous claims.
Let's get this quickly...