In today’s competitive market, generating high-quality leads is crucial for the success of any business. One powerful method to achieve this is by leveraging location and transaction data as sourced from mobile devices and credit/debit cards respectively.This approach provides businesses with deep...
Key Takeaways and Industry Implications
Advan’s foot traffic data from January 2022 to May 2024 reveals several key trends in the apparel retail industry:
The New Year is an exciting time for many, as it gives people a moment to reflect on the past year, and look toward the next. The tradition of setting resolutions in the new year is practiced by many, and it’s not uncommon to hear someone with the goal of getting back to the gym. In fact, several...
We love our coffee like the next person. But, with our data we can actually qualify what the “next person” actually thinks.
Starbuck’s Red Cup days are an interesting indicator of the spirit of the moment. Let’s analyze how the chain has performed in the last few years on that day.
In 2017,...
Target (NYCE: TGT) announced today that it expects lower profit due to high inventory.
It is counter-intuitive, but cellphone location data is measuring this discrepancy by monitoring Target’s supply and demand sides.
On the demand side, in the image below we can see foot traffic in Target...
Amazon, one of the companies that benefited the most from the pandemic as shoppers shifted towards online shopping, is now experiencing a significant slowdown as consumer behavior started to change.
On Thursday April 28, 2022 the company reported $116.4 billion in revenue for the quarter that...
The hardest-hit New York City is bouncing back once again as Omicron cases continue to rapidly fall at the same speed they increased in mid-December and New Yorkers look forward to enjoy the city as it was before the pandemic. ADVAN’s foot traffic data shows an uptick in foot traffic mobility...
Traffic on Black Friday after Thanksgiving was materially higher across Advan Indices compared with last year’s levels. But visits are still down compared to 2019 records for most of the indices. Clothing and Accessories index saw an increase of 55% yoy but down 15.3% Yo2Y while Furniture and Food...
Following up from our recent blogpost that we measure the recovery of the Malls, we have revisited all these properties to see how the picture looks like if we incorporate the full month of September. In summary nothing has really changed, the full recovery still remains to be seen. The foot...
There was a location data report published last month called ‘Malls Rise Once Again’ that caught people’s attention. It claimed that malls have made a ‘full COVID recovery’ and have as many visitors as in 2019. We at Advan live and breathe location data, so our intuitive response was ‘no way, how...
While the world seemingly shut down when the COVID-19 pandemic hit, grocery stores had a steadier path than the rest of the economy. On the other hand, many big box stores like Target, Costco, and Walmart, experienced a bit more volatility with higher highs, but also lower lows. Big box stores saw...
On Monday, July 19, 2021, Ice Cream brand Ben & Jerry’s announced that it will cease selling ice cream in West Bank. The announcement was followed by widespread condemnation from the Jewish community worldwide, and a stern warning from Israel’s PM to Unilever, B&J’s parent company, that there...