retail Blog Articles

Macy

Customers That Visited Macy’s Stores Last Quarter Were More Likely to Buy

October 15, 2020

There’s no question that the retail sector has been hit hard this year. Foot traffic at Macy’s, which was already struggling prior to the pandemic, was down 64% last quarter compared to the same quarter in 2019.

Like many of its peers, Macy’s has relied on its online business to bolster revenues...

YoY % Change in Foot Traffic

Clothing and Accessories Down, Home Improvements Up: Foot traffic indices paint picture of vast differences between sectors in the US

September 22, 2020

What does a COVID recovery look like for businesses? 6 months after the initial lock-down we know that, in the US, the journey has been remarkably different for different types of businesses.

Our foot traffic indices capture trends that show just how varied the path has been. We looked at the...

Sector: Consumer Discretionary - % Change in Foot Traffic Since late February in 4 States

Path to Recovery Far from Clear - UPDATE

July 23, 2020

As a continuation of our previous analysis Path to Recovery Far from Clear, we updated the data to show how the foot traffic trend at consumer discretionary businesses varies in three states: California, New York and Texas.

The US faces a deep coronavirus crisis as new cases are surging to...

CostCo traffic

Demand for Essential Goods Levels Off, Amazon is Clear Winner

July 8, 2020

For our fourth post in our summer series, we switch to what we would broadly term essential retailers. Big box stores such as CostCo and Sam's Club were early winners in the pandemic era as many of us stocked up in preparation for an anticipated period of lock-down.

Below, a chart for Costco...

Consumer Discretionaries traffic

Rebound at Consumer Discretionary Businesses Reinforces Differences Between States

July 1, 2020

In this third blog post of our summer series, we review two different measures of economic activity that can help paint an overall picture of consumer trends.

Measuring foot traffic at consumer discretionary businesses helps us understand the extent to which people are back to shopping for...

Traffic in the Consumer Discretionary sector

Path to Recovery Far from Clear

June 11, 2020

With a decrease in social distancing measures across most states, and markets reaching record highs, the past couple of weeks had felt like a tentative breakthrough after months of lockdown and uncertainty.

Yet news from the Fed today that they would hold rates steady for the foreseeable future...

Advan: average CostCo daily traffic

Will CostCo benefit from stockpiling?

March 9, 2020

Recent news reports have highlighted an increase in foot traffic for CostCo as the spread of the coronavirus spurs people to stock up on essentials. Some analysis has put the number of visitors to CotsCo stores in the US up 72% year-over-year.

At Advan, we ran a detailed analysis of true foot...

Gamestop year over year

Myths and Truths about Retailer performance

October 22, 2019

Is Gamestop's traffic up? Is Jimmy John's traffic growing more than Subway's?

Every day some new analysis of cellphone location data portrays to measure the exact foot traffic in one or all of these, and every day we emit a collective gasp at the incredulous claims.

Let's get this quickly...