RETAIL Blog Articles

Miles Driven US

Does Memorial Weekend behavior point to renewed interest in travel for Americans?

June 2, 2021

The answer is: Yes and no. Road trips are back but air travel is slower to recover.

Using our latest traffic pattern data, some interesting new travel trends emerged over the Memorial Day weekend (MDW) - the unofficial beginning of the summer season for many Americans on the go. We believe this...

Amount Spent per Visitor - AAPL VS. AEO

The Luster of iThings

May 11, 2021

For years, Apple has been a force to reckon with. Many retail brands have seen their share of discretionary spending lost, as consumers prefer that new iWatch to some other luxury item, be it clothing or accessory.

But, is that trend here to stay? Has the consumer had enough of virtual items...

US Vaccinations

Are we edging towards normal? How is vaccination affecting our footfall habits

April 21, 2021

With all the adults over 16 now being eligible for COVID-19 vaccines, the U.S. is on track to vaccinate 70% of its population by mid to late June. The vaccination pace has been significantly increased on a weekly basis since the start back in the second half of December 2020, hitting now an average...

Tempur Sealy factory traffic

Mattress sales are soaring, bedding manufacture's activity confirms

February 15, 2021

It’s been a year now into full or partial lockdowns, social distancing rules and work from home as a result of the COVID crisis which unequivocally forced people to spend more time into their homes and consequently to change their shopping habits - reconsidering what is essential and therefore set...

foot traffic at Ralph

Kroger store closures in Long Beach CA, what is behind it

February 10, 2021

One of the most popular use cases of location data for landlords and developers is the site selection. Another more popular for Real Estate investors, Private Equity firms and retailers is monitoring of the performance of their assets/stores.

On a recent article published by Kate Gibson, Kroger,...

Percentage change in foot traffic - hotels

Miami Hotels Saw 40% Increase in Visitors over Holiday Season

January 14, 2021

Foot traffic analysis for hotels around the US showed vastly different trends over the holiday season. Compared to the first week of November, hotels in Florida saw a foot traffic uptick of 20% in the week of December 22 - 28, and up 40% in the week between Christmas and New Year, as Americans...

Total shopping vs offline shopping

Consumer Discretionary Businesses see Light at the End of the Tunnel

December 15, 2020

There is no question that a segment of retail has moved online this year. Offline (i.e.in-store) credit and debit card spending is down 15% year-over-year versus total spend according to transaction data from ConsumerEdge.

Foot traffic at consumer discretionary store locations is also 20% lower...

Foot traffic to malls

Black Friday Suffers Pandemic Blues

December 1, 2020

Malls around the US suffered a significant blow during what is usually the busiest shopping weekend of the year. Foot traffic was down 41% year-over-year on Black Friday and 45% on Saturday.

As we reported in our blog post last week, there was a pick-up in traffic during the first three weeks...

Foot Traffic at Ikea Locations

Ikea Falls in Favor Among Manhattanites During COVID

October 21, 2020

In a previous blog post we talked about how the home improvement sector has been one of the bright spots in the pandemic. Year-over-year foot traffic to building material retailers was up 26% in September.

Given this trend, we wanted to look in more detail at one of the most popular companies...

Macy

Customers That Visited Macy’s Stores Last Quarter Were More Likely to Buy

October 15, 2020

There’s no question that the retail sector has been hit hard this year. Foot traffic at Macy’s, which was already struggling prior to the pandemic, was down 64% last quarter compared to the same quarter in 2019.

Like many of its peers, Macy’s has relied on its online business to bolster revenues...

YoY % Change in Foot Traffic

Clothing and Accessories Down, Home Improvements Up: Foot traffic indices paint picture of vast differences between sectors in the US

September 22, 2020

What does a COVID recovery look like for businesses? 6 months after the initial lock-down we know that, in the US, the journey has been remarkably different for different types of businesses.

Our foot traffic indices capture trends that show just how varied the path has been. We looked at the...

Sector: Consumer Discretionary - % Change in Foot Traffic Since late February in 4 States

Path to Recovery Far from Clear - UPDATE

July 23, 2020

As a continuation of our previous analysis Path to Recovery Far from Clear, we updated the data to show how the foot traffic trend at consumer discretionary businesses varies in three states: California, New York and Texas.

The US faces a deep coronavirus crisis as new cases are surging to...